---
title: cogito | lighthouses B2C
description: compendium of B2C best practices - acquisition strategy & brand marketing
---

- [who we are](https://www.cogito.marketing/equity)
- [our services](https://www.cogito.marketing/added-value)
- [cogithon](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding)
- [blog](https://www.cogito.marketing/blog)
- [insights & analytics](https://www.cogito.marketing/abcsolutions)

[![vast.png](https://www.cogito.marketing/hs-fs/hubfs/MATERIAL%20WEBSITE/Logo/LOGO%20Horizontal.png?width=335&height=86&name=LOGO%20Horizontal.png "vast.png")](https://www.cogito.marketing/?hsLang=en)

- [who we are](https://www.cogito.marketing/equity)
- [our services](https://www.cogito.marketing/added-value)
- [cogithon](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding)
- [blog](https://www.cogito.marketing/blog)
- [insights & analytics](https://www.cogito.marketing/abcsolutions)

# Lighthouses b2c

[![HOW WE MADE THE DIFFERENCE ->](https://no-cache.hubspot.com/cta/default/7306514/10c9f5ed-dd28-4c20-9913-fa31d0cb7124.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/10c9f5ed-dd28-4c20-9913-fa31d0cb7124)

 

## TEAMING-UP TO CONTINUOUS VALUE CREATION & CUSTOMERS' LOYALTY

 

 

### acquisition strategy

[![check out  b2b cases ](https://no-cache.hubspot.com/cta/default/7306514/085e53f4-e23b-423c-a9c8-6da1682c6436.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/085e53f4-e23b-423c-a9c8-6da1682c6436)

![Logo Schönegger](https://www.cogito.marketing/hubfs/Logo%20Sch%C3%B6negger-1.jpeg "Logo Schönegger")

![Logo Dr.Kottas](https://www.cogito.marketing/hubfs/Logo%20Dr.Kottas.jpeg "Logo Dr.Kottas")

![Logo HENKEL](https://www.cogito.marketing/hubfs/Logo%20HENKEL.jpeg "Logo HENKEL")

![DOLCE GUSTO_melody](https://www.cogito.marketing/hubfs/DOLCE%20GUSTO_melody.jpg "DOLCE GUSTO_melody")

 

 

 

### brand marketing

[![check out  b2b cases ](https://no-cache.hubspot.com/cta/default/7306514/085e53f4-e23b-423c-a9c8-6da1682c6436.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/085e53f4-e23b-423c-a9c8-6da1682c6436)

![nescafe-energo-energy-coffee](https://www.cogito.marketing/hubfs/nescafe-energo-energy-coffee.jpg "nescafe-energo-energy-coffee")

![Mautner Markhof _0%sirup_ananas](https://www.cogito.marketing/hubfs/MM_0%25sirup_ananas.png "Mautner Markhof _0%sirup_ananas")

![mautner_markhof_0%sirupe_plakate](https://www.cogito.marketing/hubfs/mautner_markhof_0%25sirupe_plakate.jpg "mautner_markhof_0%sirupe_plakate")

![Danone_Topfencreme](https://www.cogito.marketing/hubfs/Danone_Topfencreme.jpg "Danone_Topfencreme")

![woerle_großglockner-hard cheese](https://www.cogito.marketing/hubfs/woerle_gro%C3%9Fglockner.jpg "woerle_großglockner-hard cheese")

![nescafé_milk coffee- togo](https://www.cogito.marketing/hubfs/nescaf%C3%A9_togo.jpg "nescafé_milk coffee- togo")

![Danone- Fruchtzwerge -_eis am stiel](https://www.cogito.marketing/hs-fs/hubfs/FZG_eis%20am%20stiel-1.gif?width=129&name=FZG_eis%20am%20stiel-1.gif "Danone- Fruchtzwerge -_eis am stiel")

[![LOGO Horizontal](https://www.cogito.marketing/hs-fs/hubfs/MATERIAL%20WEBSITE/Logo/LOGO%20Horizontal.png?width=204&height=52&name=LOGO%20Horizontal.png "LOGO Horizontal")](https://www.cogito.marketing/?hsLang=en)

[Follow us on LinkedIn](https://www.linkedin.com/company/cogito-marketing-consult) [Follow us on Twitter](https://www.twitter.com/ConsultCogito) [Follow us on Facebook](https://www.facebook.com/AcquisitionStrategyDesign)

#### acquisition strategy

- [excellence fast track](https://www.cogito.marketing/acquisition-strategy)
- [hacking your acquisition plan](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding)
- [off the beaten paths](https://www.cogito.marketing/added-value)

#### archetypal branding

- [core essence](https://www.cogito.marketing/archetypal-branding)
- [tone of voice](https://www.cogito.marketing/360-degrees-approach)
- [brand story](https://www.cogito.marketing/brain-trust)

#### Lighthouses

- [B2B](https://www.cogito.marketing/bestpractices/lighthouses-b2b)
- [B2C](https://www.cogito.marketing/bestpractices/lighthouses-b2c)

#### blog

- [TLRS model](https://www.cogito.marketing/blog/tlrs-model)
- [path to purchase](https://www.cogito.marketing/blog/path-to-purchase)
- [stairs of agony](https://www.cogito.marketing/blog/stairs-of-agony)
- [customer intimacy](https://www.cogito.marketing/blog/customer-intimacy)

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