---
title: cogito | core essence
description: Your marketing hub for acquisition strategies, development of high-quality content and brand loyalty models that generate demand and create added value.
image: https://www.cogito.marketing/hubfs/core%20essence.jpg
---

- [who we are](https://www.cogito.marketing/equity)
- [our services](https://www.cogito.marketing/added-value)
- [cogithon](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding)
- [blog](https://www.cogito.marketing/blog)
- [insights & analytics](https://www.cogito.marketing/abcsolutions)

[![vast.png](https://www.cogito.marketing/hs-fs/hubfs/MATERIAL%20WEBSITE/Logo/LOGO%20Horizontal.png?width=335&height=86&name=LOGO%20Horizontal.png "vast.png")](https://www.cogito.marketing/?hsLang=en)

- [who we are](https://www.cogito.marketing/equity)
- [our services](https://www.cogito.marketing/added-value)
- [cogithon](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding)
- [blog](https://www.cogito.marketing/blog)
- [insights & analytics](https://www.cogito.marketing/abcsolutions)

 

 

 

# WE ELEVATE YOUR BUSINESS

#### we back up insights with analytics we shape your brand identity to stand out we craft acquisition & retention marketing strategies  we model content & engagement tactics we add value along the entire shopping experience

 

 

 

[![let's talk ->](https://no-cache.hubspot.com/cta/default/7306514/b8fce8f8-6c1a-41e1-9ab6-9fca63be7b5b.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/b8fce8f8-6c1a-41e1-9ab6-9fca63be7b5b)

## WHAT WE ARE GOOD AT

### CONTINUOUS BUSINESS EXCELLENCE & OUTSTANDING BRAND ENGAGEMENT THAT DRIVES LOYALTY AND CHANGES THE VALUE THAT CUSTOMERS GIVE TO YOUR ASSETS.

[![how does it sound? eager to share on your issues & opportunities! ->](https://no-cache.hubspot.com/cta/default/7306514/e0d96633-92b3-4e90-a4db-7391e91b21cc.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/e0d96633-92b3-4e90-a4db-7391e91b21cc)

[![top of mind _consumers](https://www.cogito.marketing/hubfs/top%20of%20mind%20_consumers.png "top of mind _consumers")](https://cogito-7306514.hs-sites.com/who-we-are?hsLang=en)

## [empowering brands](https://www.cogito.marketing/who-we-are?hsLang=en)

[ our **propriatory branding modell** uncovers that something else, that consumers can identify with. The underlying archetypal brand story takes a unique twist and ensures brand attachment.](https://www.cogito.marketing/who-we-are?hsLang=en)

[![fueling growth II](https://www.cogito.marketing/hubfs/fueling%20growth%20II.jpg "fueling growth II")](https://cogito-7306514.hs-sites.com/who-we-are?hsLang=en)

## [GENERATING DEMAND](https://www.cogito.marketing/who-we-are?hsLang=en)

 in the race for visibility, scale and speed, it is crucial to apply **powerful acquisition & retention processes** to succeed in dealing with savvy customers. 

### **free eBook**

[![ebook cover with title The 30 Greatest Lead Generation Tips; a green arrow showing the positive effect on sales; the publisher Cogito Marketing Consult](https://www.cogito.marketing/hubfs/COVER_ebook_%20Leads%20Generation.jpg "ebook cover with title The 30 Greatest Lead Generation Tips; a green arrow showing the positive effect on sales; the publisher Cogito Marketing Consult")](https://www.cogito.marketing/ebook/lead-generation?hsLang=en)

[![get your free copy now ->](https://no-cache.hubspot.com/cta/default/7306514/4596af51-a41f-49e5-98c2-91db71f560b8.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/4596af51-a41f-49e5-98c2-91db71f560b8)

![Hand with marker writing We Believe in Making a Difference](https://www.cogito.marketing/hubfs/MATERIAL%20WEBSITE/Inbound%20Marketing/Teaser%20Foto/Hand%20with%20marker%20writing%20We%20Believe%20in%20Making%20a%20Difference.jpeg "Hand with marker writing We Believe in Making a Difference")

## CO-CREATION 

reduce friction between functions to drive creativity across borders and create **tailored 360° brand engagement solutions** that inspire and empower customers to be or become active loyalists  

## SAVE THE DATE - COGITHON #6

If your case is selected, you will be offered a **free workshop** : together with your multi-functional team (sales, marketing, communications), we evaluate your acquisition strategy roadmap and determine the HOW MIGHT WE's to generate demand and drive growth.

 

[![guidelines & submission here ->](https://no-cache.hubspot.com/cta/default/7306514/9a338c97-1451-4d92-8e4c-5f4c618a606b.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/9a338c97-1451-4d92-8e4c-5f4c618a606b)

 

### COGITHON #6

<https://www.cogito.marketing/cogithon/hackathon-acquisition-branding?hsLang=en>

15  
Mar

###### 15 March | online application until february 15, 2021

#### HACK YOUR BRAND ACTIVATION PLAN

[Learn more](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding?hsLang=en)

## BLOG

### COGITHEK

View all

###### 16.04.20 06:56

#### cogito blog | brand balance board

   |  Author

Beyond the rational reasons for believing in a brand, the balance between relevancy, ability to win, brand equity, brand personality, value proposition - is the prerequisite for telling a good story, delivering a better customer experience and converting traffic into revenue.This quest for the...

[read more ->](https://www.cogito.marketing/blog/brand-balance-board?hsLang=en)

[![contribute ideas! share your contents here ->](https://no-cache.hubspot.com/cta/default/7306514/ab2a4acd-906d-4209-a4f9-b98d440daa4f.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/ab2a4acd-906d-4209-a4f9-b98d440daa4f)

## HOW WE TEAM UP WITH YOU

[our credo](https://www.cogito.marketing/believes?hsLang=en)

[our brain trust](https://www.cogito.marketing/brain-trust?hsLang=en)

[our 360° approach](https://www.cogito.marketing/360-degrees-approach?hsLang=en)

[co-creation](https://www.cogito.marketing/added-value?hsLang=en)

### WE UNDERSTAND OURSELVES AS A SUPPORTIVE, INVENTIVE, STIMULATING, PRACTICAL PARTNER WHEN IT COMES TO BUILDING EFFECTIVE ACQUISITION STRATEGIES & OUTSTANDING BRAND EXPERIENCE THAT WILL DETERMINE LOYALTY AND CHANGE THE VALUE THE CUSTOMERS GIVE TO YOUR ASSETS 

![hand drawing a light bulb to symbolize the birth of an idea](https://www.cogito.marketing/hubfs/strategic%20consultancy-1.jpg "hand drawing a light bulb to symbolize the birth of an idea")

## strategic consultancy

 advising & coaching   
brand owner teams 

### **free eBook**

[![ebook cover with title The 6 Marketing Metrics Your Boss Actually Cares About; a green arrow showing the positive effects on business; the publisher Cogito Marketing Consult](https://www.cogito.marketing/hubfs/COVER_ebook_marketing%20metrics-1.jpg "ebook cover with title The 6 Marketing Metrics Your Boss Actually Cares About; a green arrow showing the positive effects on business; the publisher Cogito Marketing Consult")](https://www.cogito.marketing/ebook/marketing-metrics?hsLang=en)

[![get your free copy now ->](https://no-cache.hubspot.com/cta/default/7306514/2f3388d4-ac47-48c1-a6c1-446dcc7360ed.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/2f3388d4-ac47-48c1-a6c1-446dcc7360ed)

 

![Happy young woman in glasses standing near the window in office and working with blueprint](https://www.cogito.marketing/hubfs/MATERIAL%20WEBSITE/How%20we%20team%20up%20with%20you/Teaser%20Foto/How%20we%20team%20up%20_%20tactical%20sparring%20partner_Happy%20young%20woman%20in%20glasses%20standing%20near%20the%20window%20in%20office%20and%20working%20with%20blueprint.jpeg "Happy young woman in glasses standing near the window in office and working with blueprint")

##  tactical sparring partner

 conceiving & developing  
winning strategies 

![Portrait of smiling working girl in meeting](https://www.cogito.marketing/hubfs/MATERIAL%20WEBSITE/How%20we%20team%20up%20with%20you/Teaser%20Foto/How%20we%20team%20up%20_%20operational%20buddy%20_Portrait%20of%20smiling%20working%20girl%20in%20meeting.jpeg "Portrait of smiling working girl in meeting")

## operational buddy on demand

supporting superior execution  
on-the-job     

## SOLUTIONS OFF THE BEATEN PATHS

[acquisition strategy](https://www.cogito.marketing/acquisition-strategy?hsLang=en)

[archetypal branding](https://www.cogito.marketing/archetypal-branding?hsLang=en)

[our lighthouses B2C](https://www.cogito.marketing/bestpractices/lighthouses-b2c?hsLang=en)

[our lighthouses B2B](https://www.cogito.marketing/bestpractices/lighthouses-b2b?hsLang=en)

### WE DESIGN OUR SERVICES ACCORDING TO YOUR NEEDS, STRIVE TO CONSOLIDATE YOUR COMPETITIVE ADVANTAGE & DIFFERENTIATION, STAND FOR AGILE PROJECT MANAGEMENT AT A FIXED PRICE. DEPENDING ON THE TASK AT HAND, YOU CAN PICK THE RIGHT EXPERTISE FROM OUR BRAIN TRUST AND COMBINE IT WITH YOUR OWN SKILLS

## CONVERSION TO SALES

![concentric circles showing the customer journey from the stranger step up to the client status, while the brand perception is growing](https://www.cogito.marketing/hubfs/rebuying%20circle.jpg "concentric circles showing the customer journey from the stranger step up to the client status, while the brand perception is growing")

a systemic approach that focuses on designing your customer acquisition strategy

## ARCHETYPAL BRANDING

![the archetypal branding process broken down into 6 phases, each symbolized by an image: target customer with a human face; functional benefits with utility knife; emotional benefit with bristly hair ; brand attributes with multicolored chameleon; brand personality with orange among apples; core essence with a thumbprint](https://www.cogito.marketing/hubfs/MATERIAL%20WEBSITE/Brand%20Marketing/Teaser%20Foto/brand%20marketing.png "the archetypal branding process broken down into 6 phases, each symbolized by an image: target customer with a human face; functional benefits with utility knife; emotional benefit with bristly hair ; brand attributes with multicolored chameleon; brand personality with orange among apples; core essence with a thumbprint")

a series of strategic decisions, data-based and customer-oriented, to maintain or restore the ability to win

## TELLING BRAND STORY

![colourful silhouettes of men and women dancing in front of a loudspeaker; title Live Out Loud](https://www.cogito.marketing/hubfs/creative%20brief.png "colourful silhouettes of men and women dancing in front of a loudspeaker; title Live Out Loud")

a consistent brand experience across all channels to strengthen preference in the minds of customers and increase pricing power

### **   free eBook**

[![ebook cover with title How To Create Buyer Personas, an arrow showing the positiv impact on business, the publisher Cogito Marketing Consult](https://www.cogito.marketing/hubfs/COVER_ebook_buying%20personas.jpg "ebook cover with title How To Create Buyer Personas, an arrow showing the positiv impact on business, the publisher Cogito Marketing Consult")](https://www.cogito.marketing/ebook/buyer-personas?hsLang=en)

[![get your free copy now ->](https://no-cache.hubspot.com/cta/default/7306514/7c039e18-eb72-43bc-92f8-8fcb1291438d.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/7c039e18-eb72-43bc-92f8-8fcb1291438d)

[![LOGO Horizontal](https://www.cogito.marketing/hs-fs/hubfs/MATERIAL%20WEBSITE/Logo/LOGO%20Horizontal.png?width=204&height=52&name=LOGO%20Horizontal.png "LOGO Horizontal")](https://www.cogito.marketing/?hsLang=en)

[Follow us on LinkedIn](https://www.linkedin.com/company/cogito-marketing-consult) [Follow us on Twitter](https://www.twitter.com/ConsultCogito) [Follow us on Facebook](https://www.facebook.com/AcquisitionStrategyDesign)

#### acquisition strategy

- [excellence fast track](https://www.cogito.marketing/acquisition-strategy)
- [hacking your acquisition plan](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding)
- [off the beaten paths](https://www.cogito.marketing/added-value)

#### archetypal branding

- [core essence](https://www.cogito.marketing/archetypal-branding)
- [tone of voice](https://www.cogito.marketing/360-degrees-approach)
- [brand story](https://www.cogito.marketing/brain-trust)

#### Lighthouses

- [B2B](https://www.cogito.marketing/bestpractices/lighthouses-b2b)
- [B2C](https://www.cogito.marketing/bestpractices/lighthouses-b2c)

#### blog

- [TLRS model](https://www.cogito.marketing/blog/tlrs-model)
- [path to purchase](https://www.cogito.marketing/blog/path-to-purchase)
- [stairs of agony](https://www.cogito.marketing/blog/stairs-of-agony)
- [customer intimacy](https://www.cogito.marketing/blog/customer-intimacy)

Copyright © 2026, COGITO Marketing Consult

[Impressum | Privacy Policy | Terms and Conditions of Use](https://www.cogito.marketing/legal_information?hsLang=en)