FROM INSIGHTS TO ACTION
WE BREATHE NEW LIFE INTO YOUR DATA, WE CONNECT THE DOTS AND COME UP WITH ACTIONABLE RECOMMENDATIONS
THE ADDED VALUE
we have profound experience in analysing and combining data from:
- retail panel
- consumer panel
- media spendings
- promotion monitoring
- ad-hoc research
we give actionable recommendations to support our clients in their key business questions regarding marketing and sales
we act as a sparring partner to challenge our clients off the beaten tracks
our services:
- assessing market potentials
- determining listing priorities and targets
- supervising market research projects
- setting optimum price strategy
- evaluating promotion efficiencies
- preparing client presentations
- carrying out category managment projects
- training teams
- coaching employees
Mag. Elisabeth Varvier
HEAD OF BUSINESS UNIT
"During the last 3 decades, I serviced and consulted clients in my jobs at ACNielsen, ABCSolutions and GfK. My expertise consists in data analyses, extraction of key findings, presenting the insights and giving actionable recommendations. In addition to Key Account Management and consulting for the marketing and sales teams of clients assigned to me (e.g. Barilla, Beiersdorf, Coca-Cola, Danone, Henkel Schwarzkopf Cosmetics, Johnson&Johnson, Mars, Nestlé, Unilever, Dyson, Melitta, BWT, JDE), I conducted Category Management Projects, Advanced Analytics and Modelling, and negotiated yearly agreements."
