--- title: cogito | acquisition strategy description: Cope your company's challenges & issues in the acquisition strategy to generate quality traffic through the channels and convert it into purchase acts. --- - [who we are](https://www.cogito.marketing/equity) - [our services](https://www.cogito.marketing/added-value) - [cogithon](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding) - [blog](https://www.cogito.marketing/blog) - [insights & analytics](https://www.cogito.marketing/abcsolutions) [![vast.png](https://www.cogito.marketing/hs-fs/hubfs/MATERIAL%20WEBSITE/Logo/LOGO%20Horizontal.png?width=335&height=86&name=LOGO%20Horizontal.png "vast.png")](https://www.cogito.marketing/?hsLang=en) - [who we are](https://www.cogito.marketing/equity) - [our services](https://www.cogito.marketing/added-value) - [cogithon](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding) - [blog](https://www.cogito.marketing/blog) - [insights & analytics](https://www.cogito.marketing/abcsolutions) # ACQUISITION STRATEGY [![embrace this unique opportunity! reach out to us here ->](https://no-cache.hubspot.com/cta/default/7306514/5d3d77eb-2b43-4d6f-a2ef-f1280060d3b4.png)](https://cta-redirect.hubspot.com/cta/redirect/7306514/5d3d77eb-2b43-4d6f-a2ef-f1280060d3b4)   ## COPE YOUR COMPANY'S CHALLENGES & ISSUES IN THE ACQUISITION STRATEGY TO GENERATE QUALITY TRAFFIC THROUGH THE CHANNELS AND CONVERT IT INTO PURCHASE ACTS.   ![finger](https://www.cogito.marketing/hubfs/finger.jpg) ##### does it apply to you? - you want to have a health check to see if your plans are strong enough to generate value and revenue - you are not comfortable with today's business results in the omni-channel context - you have the on-going optimization mindset - you look for winning strategies and superior execution to outperform the competition - you strive for a sustainable growth dynamic away from value-diluting activism - you want to build the outstanding business activation (acquisition & retention) roadmap - you want to promote loyalty and change the value your customers attach to your brand    ## **DELIVERING EXCELLENCE FAST TRACK** ## TRUE TO THE SPIRIT OF DEFT - DELIEVERING EXCELLENCE FAST TRACK - WE SUPPORT YOU IN YOUR EFFORTS TO STIMULATE GROWTH AND INCREASE DEMAND. WE HAVE DEVELOPED A HOLISTIC METHODOLOGY TO ACTIVATE ALL THE LEVERS OF AN EFFECTIVE ACQUISITION STRATEGY, STEP BY STEP AND IN AN INTEGRATED MANNER. ![digital excellence picture figuring the interdepency between successful acquisition strategy and archetypal branding](https://www.cogito.marketing/hubfs/digital%20excellence%20picture.jpg "digital excellence picture figuring the interdepency between successful acquisition strategy and archetypal branding") ## **AGILE SETUP AT FIX PRICE** ## The deft-workshop IS THE STARTING POINT OY YOUR JOURNEY TO SEIZE BUSINESS OPPORTUNITIES AROUND THE ACQUISITION STRATEGY AND A CONVINCING BRAND ENGAGEMENT ### 4 steps to success **1. transparency phase (preparatory work)** processing of available inputs (customer-facing material, milestones, brand value) health checks based on own data (market intelligence) web performance (which gaps should be closed according to standardized criteria to ensure a competitive digital presence compared to peers) modelling of the workshop ->we send questionnaires in advance ->we get access to your reporting tools (Google Analytics, search console) and perform benchmarks **2. opening session** to debrief the results, share on initial diagnosis and assumptions (opportunities, issues, core competencies, key factors and best practices) ->the customer portrait -> the most remarkable advantages (emotional, functional) are defined -> the most distinctive attributes are defined **3. brand personality session** to select which effective and meaningful archetypal identity is best suited to engage with consumers and differentiate the brand from the competition -> the underlying essence of the brand history is worked out ->the tone of voice is defined **4. activation session** to design the acquisition strategy, develop the brand story and set priorities ->empathy mapping of buyer-persons ->use cases ->customer journey & Touchpoints ->contents management ->lead generation and management ->Efforts/Output-Matrix ->operational master plan   ![a man grabs his head with his hands and tries to concentrate and manage the flood of competing information of voices-1](https://www.cogito.marketing/hubfs/dip%20of%20voices-1.png "a man grabs his head with his hands and tries to concentrate and manage the flood of competing information of voices-1")   using state-of-the-art canvas and frameworks to capture the target audiences' insights, map the path to purchase, the customers' journey, strategic touch points ![customer portraits - empathy maps](https://www.cogito.marketing/hubfs/portrait-1.jpg "customer portraits - empathy maps") ![customer journey map](https://www.cogito.marketing/hubfs/journey.jpg "customer journey map") ![customer journey overview](https://www.cogito.marketing/hubfs/journe%20overviez.jpg "customer journey overview")     [![LOGO Horizontal](https://www.cogito.marketing/hs-fs/hubfs/MATERIAL%20WEBSITE/Logo/LOGO%20Horizontal.png?width=204&height=52&name=LOGO%20Horizontal.png "LOGO Horizontal")](https://www.cogito.marketing/?hsLang=en) [Follow us on LinkedIn](https://www.linkedin.com/company/cogito-marketing-consult) [Follow us on Twitter](https://www.twitter.com/ConsultCogito) [Follow us on Facebook](https://www.facebook.com/AcquisitionStrategyDesign) #### acquisition strategy - [excellence fast track](https://www.cogito.marketing/acquisition-strategy) - [hacking your acquisition plan](https://www.cogito.marketing/cogithon/hackathon-acquisition-branding) - [off the beaten paths](https://www.cogito.marketing/added-value) #### archetypal branding - [core essence](https://www.cogito.marketing/archetypal-branding) - [tone of voice](https://www.cogito.marketing/360-degrees-approach) - [brand story](https://www.cogito.marketing/brain-trust) #### Lighthouses - [B2B](https://www.cogito.marketing/bestpractices/lighthouses-b2b) - [B2C](https://www.cogito.marketing/bestpractices/lighthouses-b2c) #### blog - [TLRS model](https://www.cogito.marketing/blog/tlrs-model) - [path to purchase](https://www.cogito.marketing/blog/path-to-purchase) - [stairs of agony](https://www.cogito.marketing/blog/stairs-of-agony) - [customer intimacy](https://www.cogito.marketing/blog/customer-intimacy) Copyright © 2026, COGITO Marketing Consult [Impressum | Privacy Policy | Terms and Conditions of Use](https://www.cogito.marketing/legal_information?hsLang=en)